Tag Archives: small business

Utilizing Facebook for Business Growth

Dear Professor Bruce: I’ve been told by colleagues that a company’s Facebook page is a must have for business growth. I only have a web site and am still pondering whether I need a Facebook page for my company. Can … Continue reading

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Competing in Sales with Well Established Competitors

Dear Professor Bruce: I am a small business owner who is forced to compete against well established, much bigger competitors. My sales force is trying, but losing ground rapidly and asking me what they should do better to compete, to … Continue reading

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Estate-Planning for a Business’s Future

Dear Professor Bruce: I co-own a small business with a buddy of mine. What do we need to do in terms of estate planning in order to protect our business should something happen to one of us? Small business estate … Continue reading

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The Ease of Building a Technology-Based Business

Dear Professor Bruce: I’m thinking about starting a small technology-based business. Is now a good time? If so, what are some of the initial steps to turn my idea into reality? Small technology-based business are budding all over the country … Continue reading

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Managing International Payments

Dear Professor Bruce: I own a small business that imports products from overseas, what advice do you have for managing international payments?   As a small business, the international payment stakes are large. Without a strong strategy in place, you … Continue reading

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Using Publicity to Your Advantage

Dear Professor Bruce: I own a small management consulting firm. Lots of senior managers have been laid off in my area so I’m competing against more and more people. How can I stand out from the crowd? I don’t have … Continue reading

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Why Buy When You Can Rent

Dear Professor Bruce: I just started a small plumbing fixtures company. Does anyone offer a “pay-as-you-go” model where people can rent compute power, so I don’t need to spend thousands up front? I can’t afford huge capital investments right now, and … Continue reading

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Elise Oesterreich’s Resume Advice to Students Distributed Nationwide

Elise Oesterreich, a Stillman student and a social media intern for ProLine Communications, advises peers in Scripps Howard column distributed to 350 newspapers nationwide. The weekly column, Ask The Small Business Professor, is written by Bruce Freeman, founder of ProLine Communications and Stillman … Continue reading

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Growing Your Business Abroad

Dear Professor Bruce: My small business has seen some rapid growth recently. I think it’s time to begin selling in other countries, but I’m not sure how to begin. What’s the best first step? Answer: Congratulations on your company’s recent … Continue reading

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A Need for Financial Education

Dear Professor. Bruce: I just started my own accounting business and I’d like to teach my children about finances as I grow my business. What do you suggest?   It’s important for parents to take responsibility and teach their kids … Continue reading

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