Author Archives: admin

The Small Business Professor: Growing your Business with the right people

Q: I am the owner of a small, but growing company. I need to find a few good people to add to my staff. It’s really hard finding the right people who can do the job the way I want. … Continue reading

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The Small Business Professor: Mid life crisis or new opportunity

Question: I am an attorney in private practice. I am currently licensed in NY.  As such, my credentials are not easily portable. After 25 years my wife and I are seeking to relocate.  I would like to try my hand … Continue reading

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The Small Business Professor: Sales Tips for the New Entrepreneur

Q: I was recently was let go from the Information Technology (IT) department of a major company. Tired of the corporate bureaucracy, I decided to start my own business. I have great computer skills but I never sold anything in … Continue reading

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The Small Business Professor: Community Involvement

Question: As an independent pharmacy owner, I realize my business will benefit if I get more involved in my local community. But, I spend most days and many evenings behind my store’s counter. Any suggestions on what I can do … Continue reading

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The Small Business Professor – Improve Your Standing in Review Sites

Rating and review sites like Yelp, Google Local and Angie’s List have become the first places consumers turn for advice on local businesses. Yelp alone attracts more than 142 million unique visits a month. In fact, numerous studies indicate that … Continue reading

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The Small Business Professor: Tips

Q: I have a small brokerage firm and we are getting more and more suspicious email. How can I tell if an email is legit or not? How can I prevent my employees from getting duped? Can this cause harm … Continue reading

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The Small Business Professor: A Professional Phone Presence

Question:  I’m a tax consultant to small businesses in a variety of sectors. I work from a desk in my home office most days, but don’t want my customers to know that. I have a great website and nice looking … Continue reading

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The Small Business Professor: Public Relations

Most entrepreneurs know that good public relations are needed to sell products or services. Public relations, and the narrower focus of media relations, contribute to the environment of your overall marketplace. By that, I mean the specific reputation of your … Continue reading

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The Small Business Professor: Investing in Technology

Q: I am a small video production company and my budget is tight, but I’m considering investing in new technology to “keep me in the game.” What do you suggest? A: According to Tony Nygen, CEO and program director at … Continue reading

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The Small Business Professor: Positioning Your Small Business for Future Success

Q:  As a small business owner, there never seems to be enough time to accomplish everything. Can you advise me on how to organize my time? A. No matter how hard you try, you can’t be in two places at … Continue reading

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