Dear Professor Bruce: I’ve been told by colleagues that a company’s Facebook page is a must have for business growth. I only have a web site and am still pondering whether I need a Facebook page for my company. Can you please advise me on this Facebook opportunity?
Profitable growth planning for small business includes the smart goal to “attract, convert and retain” customers. Whether you own a corner deli or a construction business, your opportunity for profitable growth is through initiating a viable internet publishing foundation. Small businesses need to focus effectively on:
- Unique, highly creative foundations designed to “attract” customers.
- Marketing magnets for hunting, finding and “converting” customers
- Valuable “retention” programs building lifetime value for old and new customers.
The largest publishing model today at one billion global users is Facebook. With Facebook’s mammoth user base, many small businesses have turned to this social platform to connect to potential customers. Smart owners realize Facebook is a competitive weapon of choice, but like any business tool, requires an investment of time to learn and tune for optimum performance.
According to Peter Weedfald, President, Gen One Ventures and author, Green Reign Leadership, “creating a highly successful small business storefront on Facebook will require your focus and time on 10 digital Facebook principals”.
1. Your customer conversations need to be fresh, relevant and updated daily.
2. Focus heavily on customers “liking” your page to accept messaging, engagements and offers.
3. Deliver a clear mission statement inclusive to who, where and what you offer; why it is better.
4. Project value: relevant content, time sensitive coupons and reward programs.
5. Build a community of fans with discussion boards, surveys and reviews building wider engagements.
6. Create a referral benefit program for fans who engage with your business.
7. Enlist RSS (really simple syndication) feeds from your blogs and Twitter account inserting content directly into your Facebook page.
8. Link your company’s Facebook page on your company website and emails sent.
9. Ensure physical customers are introduced to your Facebook site.
10. Thank your customers by highlighting them, adding photos visible to their friends and neighbors.
Facebook is based upon face to face common sense for any small business: valuable products, smart pricing, genuine customer care. Facebook optimization for small business allows you to attract, convert and retain customers. Once you master the Facebook proposition you will begin the process of super-fueling competitive business growth.
For further information, please visit www.GenOneVentures.com.
E-mail questions to Bruce@Smallbusinessprofessor.com.