Monthly Archives: February 2015

Utilizing Facebook for Business Growth

Dear Professor Bruce: I’ve been told by colleagues that a company’s Facebook page is a must have for business growth. I only have a web site and am still pondering whether I need a Facebook page for my company. Can … Continue reading

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Advantages of Cloud Storage

Dear Professor Bruce: At my bookkeeping firm, I have lots of important data on my computer server. I know I need to backup the server files but am confused about what method is best. I’ve heard that making a copy … Continue reading

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Launching a New Product with a Limited Marketing Budget

Dear Professor Bruce: I run a small technology company. We are about to launch a new product and have a limited marketing and public relations budget? According to Mike Berman, Technology Blogger for Scrippsnews.com, getting someone to write about or … Continue reading

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Competing in Sales with Well Established Competitors

Dear Professor Bruce: I am a small business owner who is forced to compete against well established, much bigger competitors. My sales force is trying, but losing ground rapidly and asking me what they should do better to compete, to … Continue reading

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Standing Out and Building a Brand Online

Dear Dr. Bruce: I have a new, Web-based business selling men’s clothing. What is the best way to increase site traffic and build my brand online? With thousands of online businesses, it can be difficult to stand out from the … Continue reading

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Creating a Great Internship Program

Dear Professor Bruce: I have a small, marketing company and would like some additional help growing my business. How do I find some great interns in the local area? By hiring good interns you can complete numerous projects, tap into … Continue reading

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Estate-Planning for a Business’s Future

Dear Professor Bruce: I co-own a small business with a buddy of mine. What do we need to do in terms of estate planning in order to protect our business should something happen to one of us? Small business estate … Continue reading

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The Ease of Building a Technology-Based Business

Dear Professor Bruce: I’m thinking about starting a small technology-based business. Is now a good time? If so, what are some of the initial steps to turn my idea into reality? Small technology-based business are budding all over the country … Continue reading

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Managing International Payments

Dear Professor Bruce: I own a small business that imports products from overseas, what advice do you have for managing international payments?   As a small business, the international payment stakes are large. Without a strong strategy in place, you … Continue reading

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Champagne Marketing on a Beer Budget

Dear Professor Bruce: I’ve got a small retail business, and I don’t have a lot of time or money to spend on marketing. I’ve got a great product that people love, but they can’t buy it if they don’t know … Continue reading

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