Monthly Archives: January 2015

Survey Building Tips for Efficient Feedbak

Dear Professor  Bruce: I own a few pet shops and am struggling with the right way to survey my customers and get much- needed feedback about my offerings without annoying them too much. What do you suggest? Surveys are a … Continue reading

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Authoring a Book and Opening Doors

Dear Professor Bruce: As a consultant in the financial services industry, I have been developing an expertise in a very lucrative niche for my clients. What’s the best way to go on record as the go-to person for this topic? … Continue reading

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Using Publicity to Your Advantage

Dear Professor Bruce: I own a small management consulting firm. Lots of senior managers have been laid off in my area so I’m competing against more and more people. How can I stand out from the crowd? I don’t have … Continue reading

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Strategies to Achieve Success in a Growing Self-Publishing Market

Dear Professor Bruce: I am a writing consultant and an aspiring author. I am working on a book that I want to be published, but I know how difficult it is for an “unknown” to get a contract with a … Continue reading

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Receiving Product Reviews from Publications on a Limited Budget

Dear Professor Bruce: I own a small technology company. We just came out with a new product and really don’t have any experience in getting the product reviewed. Right now, on a limited budget, we were going to try to … Continue reading

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