Monthly Archives: June 2013

Lean launch: small business start up strategy

Dear Professor Bruce: I’ve been thinking about starting my own small business for a while, but my resources, including money, are very limited. What advice can you give me? Whatever your resources, professional and financial, you can increase your chances … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment

Protecting Small Business in Emergencies

Scripps Howard News Service – Wednesday, June 19, 2013 BRUCE FREEMAN , Dear Professor Bruce: I’ve got a small dress-store chain in Atlantic City, N.J., and we had to close all our locations during Hurricane Sandy last fall. The landlines … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment

A Winning PR Tool – Publish an Article

Dear Professor Bruce: I have been trying to get publicity for my small business. Except for a minor mention in the local town newspaper, I have not been very successful. Do you have any suggestions? Answer: Publishing an article is … Continue reading

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

Health Insurance for Small Business

Dear Professor Bruce:I have a bookkeeping service serving a small city of about 120,000 people.  I’ve heard that the healthcare reform law when it’s fully implemented in 2014 will drastically impact self-employed people and small businesses. I am concerned about … Continue reading

Posted in Uncategorized | Tagged , , , , , | Leave a comment