Dear Professor Bruce:
I run a small restaurant . A lot of my competitors are using Facebook, so I’m trying to do the same. But I never know what to say on my Facebook page. What do you recommend?
The best advice is to always focus on your customers first when posting on Facebook. Eating at a restaurant is a social experience, so think of your Facebook page as a place where customers can relive their great meal and new patrons can get a sense of what makes your place great.
Many restaurants just use Facebook to share coupons and offers. While this is important, it does little to ignite discussions, inspire sharing and spread the word from one Facebook user to another.
Bob Knorpp, host of The BeanCast Marketing Podcast suggests it’s not about using social to sell, but rather about making selling social. Post pictures of parties, publicly celebrate customer birthdays, share customer videos and use the words of your patrons, Many customers won’t share about your new menu item to their Facebook friends, but make that post a picture of them enjoying that new menu item and word will spread fast.
Always think, “How can the news I want to share make my customers look good.” If you can do that, your Facebook page will transform from being just an ad into a vibrant community of happy customers.
For further information, please visit www.TheBeanCast.com
(Bruce Freeman is president of Proline Communications and co-author of “Birthing the Elephant.” He teaches at Seton Hall and Kean universities. Email Bruce@Smallbusinessprof.com. Follow Bruce on Twitter @SmallBizProf and his Facebook page.)