Mobile computing helps small business

Dear Professor Bruce: I have a small consulting business. I have had the same website for a year. Should I freshen it up? Why? How expensive would it be?

Answer:

Right now there are about 10 billion devices connected to the Internet, and by 2020IMS Research estimates 28 billion devices will be connected.  According to Dr. William Sanders, Professor of Interactive Information Technology at the University of  Hartford (CT),  “most of these devices are going to be mobile (tablets and smart phones), and so when thinking about freshening up your Website, think about adding a mobile site to your current site”.

To get an idea of the difference between a mobile and desktop Web site, take a look at www.jetblue.com with your desktop computer and your smart phone. You can see the same content and functionality on both sites, but they’re wholly different in the layout. On your smart phone, the text is easy to read and the buttons easy to tap. You don’t have to thumb the page to be able to use it. More and more, you’ll see small businesses take advantage of the mobile Web. If your business is easily available to your
customers on the Web and your competition’s not, you will be at a distinct
advantage.

Unfortunately, it’s not simply a matter of going to your Web developer/designer and have them “shrink” your site to fit mobile. A good Web development shop will take a “mobile first” approach. Multiple columns will be changed to a single column, blabby extraneous text will be removed, and the site will be transformed.

This may sound expensive, but it’s not. A lot of tools have been developed for creating mobile Web pages. This includes not only code but also design templates that will fit different types of mobile devices. You will pay more—about one and a half times that of a static site, but the payoff will be that all the people you see walking down the street looking at their smart phone will be able to access your business easily. While you’re getting your site freshened up, be sure to have links to all of your social media hooked up as well—Twitter, Facebook and Linkedin.

For further information, please visit http://www.sandlight.com

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13 Responses to Mobile computing helps small business

  1. April says:

    I agree with Professor Freeman. I think that by not updating your website, you will be putting yourself at a disadvantage. It is important that the website is easily accessible and modern. Cost is an important factor but you should consider this an investment that will eventually be more beneficial to your company.

  2. James Nepa says:

    I agree with the need to have a current up to date website. In today’s world everything is becoming very on the go and high pace. Therefore it is essential to have a mobile site as well as a regular site so consumers can access the information from there smartphone or any mobile platform.

  3. Mike Waraksa says:

    I strongly agree with this overall recommendation. As more people become more reliant and more accustomed to their mobile devices, this is a great way to obtain a competitive advantage. One thing to be aware of is that social media outlets have begun to experiment with new methods of advertising, due to the fact that many consumers are using their smartphones more and more. On the regular desktop, companies have typically advertised on the side of the webpage. Recently, social media outlets (i.e. Facebook) have started to post advertisements right in the middle of the users’ News Feed, so not only does it provide exposure to desktop users, but it provides exposure to the mobile computing target market as well.

  4. Jared Kohr says:

    Depending on whether or not a business decides to provide mobile support may decide whether or not they gain or lose a client. Convience is a very important factor and is very much an expectation when dealing with a business’ web site.

  5. Stephanie Gilbert says:

    I agree because changing up the website can always be a good thing. Everything nowadays are changing everywhere. Also adding a mobile app is definitely a must because he’s right all work and business is done over the computer, or phone or some kind of technology. Almost everyone now has either an iPad, iPhone, or others handheld technological device.

  6. Lou Laferara says:

    I agree a website needs to be fresh i deal with outdated websites constantly related to my auto racing organizations it’s very frustrating and disappointing when it is not up to date, good info Keep a updated website!

  7. Brian Yaringano says:

    I definately agree with the points made in this article. Mobile seems to be the future of business and if any business wishes to stay strong, mobile is a must.

  8. James Nepa says:

    This article truly shows the necessity to update a companie’s website. Most people in today’s world are on the go and access sites from their mobile devices. Therefore it is absolutely essential to have an update website which is also accessible and customized for mobile devices.

  9. Elise Oesterreich says:

    I agree 100% with the points made by Professor Freeman in this recommendation. Many industries have already moved to a mobile platform and more industries are being forced to move to the mobile/digital platform each day. The gaming industry is currently being affected with Nintendo lowering their predicted future sales of their current console and Microsoft’s elimination of the ability to play used or preowned games on their newest announced console.

    In Robert Tercek’s “The Information Tsunami” featured at Social Media Week, he reported that there were currently 1 billion mobile broadband lines in comparison to 555 million fixed broadband lines. That’s a HUGE difference and the amount of mobile broadband lines only increases at a greater rate than fixed broadband lines. Our world is becoming more and more dependent on mobile platforms and if businesses don’t adjust and become functional on these mobile platforms, they will undoubtedly fall apart.

  10. Eula says:

    Great post. I have got a dilemma. As a web-site owner, just how long did
    it require for your blog website to become productive?
    Likewise what do you enjoy most about running a blog?

    • admin says:

      Thank you! It probably took about three months for my blog to become productive and what I enjoy most about running my blog is that it keeps me up to date on small business topics.

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