Dear Professor Bruce: I have a small consulting business. I have had the same website for a year. Should I freshen it up? Why? How expensive would it be?
Right now there are about 10 billion devices connected to the Internet, and by 2020IMS Research estimates 28 billion devices will be connected. According to Dr. William Sanders, Professor of Interactive Information Technology at the University of Hartford (CT), “most of these devices are going to be mobile (tablets and smart phones), and so when thinking about freshening up your Website, think about adding a mobile site to your current site”.
To get an idea of the difference between a mobile and desktop Web site, take a look at www.jetblue.com with your desktop computer and your smart phone. You can see the same content and functionality on both sites, but they’re wholly different in the layout. On your smart phone, the text is easy to read and the buttons easy to tap. You don’t have to thumb the page to be able to use it. More and more, you’ll see small businesses take advantage of the mobile Web. If your business is easily available to your
customers on the Web and your competition’s not, you will be at a distinct
Unfortunately, it’s not simply a matter of going to your Web developer/designer and have them “shrink” your site to fit mobile. A good Web development shop will take a “mobile first” approach. Multiple columns will be changed to a single column, blabby extraneous text will be removed, and the site will be transformed.
This may sound expensive, but it’s not. A lot of tools have been developed for creating mobile Web pages. This includes not only code but also design templates that will fit different types of mobile devices. You will pay more—about one and a half times that of a static site, but the payoff will be that all the people you see walking down the street looking at their smart phone will be able to access your business easily. While you’re getting your site freshened up, be sure to have links to all of your social media hooked up as well—Twitter, Facebook and Linkedin.
For further information, please visit http://www.sandlight.com